There is no stopping back the constant widespread of social media. There was a time when everybody was guessing about its gradual downfall. But right now, the time seems too far. Because of the enormous potential client and target base it gives you, that too for free; it is one of the strongest weapons to grow your business. Big enterprises have dedicated teams and experts working for their social media environment and thus they have created a monopoly. But that’s the beauty of this platform, people using social media are neither bound nor can be brainwashed into becoming blind, fanatic followers of just one or two enterprise(s). In fact, they are always looking forward to change and options. If you are a startup, hiring a social media advertising agency can be a bit heavy on your budget, so, handling your own social media campaign can be the way for you, if done right. What you need to take care of is that you start small and slow and have clearly defined objectives and strategies. Next, you need few smart tips that can ease up the process for you. We have compiled a few that can help you kick start with a bang. Here they are:
- Create quality content and distribute it for free: Yes that’s right. And by the way, by distributing it for free we mean posting it on open platforms accessible by every netizen. When it is open and free, the chances of it being distributed and shared amongst masses is much higher. It also gives you readability and authority and attracts the clients for you. If the quality of your free content is high, they’ll be much more willing to pay for your exclusive, dedicated services. That is our Tip no. 1.
- Engage viewers to be better: Harness the true power of mass interaction through social media platforms. Beneath every content/ post you share, do ask for reader’s comments and feedback. It not only lets you measure the response to your content and posts but also lets you get feedback for further optimization.
- Make use of Twitter’s advanced search: Twitter gives you a brilliant option to find out people who might be interested in your services and who are searching for the products or services you offer through Twitter. For this, you need to go to Twitter’s advanced search option, and type in the words/ phrases that reflect your offerings. It will show you the search queries that Twitter users have typed and you can contact them through there.
- Social media tools: Look for social media management tools: While you may not be in a condition to hire an advertising agency, you sure can make use of social media tools and applications like Buffer, Quick Sprout, Hootsuite, etc. Some of these are free and some are paid. You can choose these according to your requirements.
- Ask your Employees to promote you: All your posts and updates happen from your company accounts and look like official, self propagation stuff. Asking your employees to share your content from their personal accounts can not only boost your credibility factor notches up but also disseminates your content amongst various masses.