While some of the marketing pundits may not stop raving about the power and potential of social media platforms, and we agree with them on the most partas well, creative B2B email marketing is something which still holds the upper edge. And not just an upper edge, it has all the other platforms trailing way, way behind. And here are the reasons why:
1. E-mail marketing is meant for business: Unlike its other mass communication counterparts, say Facebook, Twitter, etc, e-mail marketing has long been used to build professional networks and corporate relationships. It has that weight and seriousness of a business tool. An up to the mark subject line, a straightforward body copy format and simple steps to carry a conversation, e-mail marketing is a ‘sense-only’ tool for businesses.
2. The list will never disappear: Unlike other social platforms which have the tendency to get vaporized after a certain period of time taking away all your business contacts you had developed so laboriously, the contacts built in your e-mailing list will never vanish. You can continue adding people and developing your network
3. Measurable: You can track and measure the e-mail campaigns much easily and precisely than any other social media campaign. From the stats that point out at the number of people who have opened your e-mail to the stats that depict the number that have clicked on the link in your e-mail, every activity by the user is measurable helping you figure out the weak points in your campaign.
It gets their attention: Unlike tweets and posts, e-mail lands into an area where they are bound to see it, unless it is a spam. They will not miss it for sure, however, if the subject line is weak, your mail may end in the trash bin. So, the best B2B email marketing services will always focus on an engaging and wonderful subject lines that are able to cut the clutter and make readers notice your e-mail immediately.
The power of stats: Enough with preaching and tips, you may want to say. Well, let us give you stats then. E-mail marketing is a trusted business tool by professionals and leads the way for B2B marketing. And by the looks of it, it’s going to stay that way for other 1,000 years or so for sure. For example, add up the user accounts of Facebook and Twitter, multiply it with three and there you have the number of accounts that are being run via e-mail. Also, the number of posts and tweets that happen every day, amount to just 0.2% of the daily mails that are being sent. That means that not just laymen, but, professionals and experts out there believe in the power of the medium as well.
So, if you were dreaming of launching a full-fledged social media campaign, hoping it will give a boost to your B2B marketing efforts, think again and make decisions wisely. Of course, we do not want to say that you should neglect social media altogether, but, when there is a ruler to attend to why bow down to the pawns.
1. E-mail marketing is meant for business: Unlike its other mass communication counterparts, say Facebook, Twitter, etc, e-mail marketing has long been used to build professional networks and corporate relationships. It has that weight and seriousness of a business tool. An up to the mark subject line, a straightforward body copy format and simple steps to carry a conversation, e-mail marketing is a ‘sense-only’ tool for businesses.
2. The list will never disappear: Unlike other social platforms which have the tendency to get vaporized after a certain period of time taking away all your business contacts you had developed so laboriously, the contacts built in your e-mailing list will never vanish. You can continue adding people and developing your network
3. Measurable: You can track and measure the e-mail campaigns much easily and precisely than any other social media campaign. From the stats that point out at the number of people who have opened your e-mail to the stats that depict the number that have clicked on the link in your e-mail, every activity by the user is measurable helping you figure out the weak points in your campaign.
It gets their attention: Unlike tweets and posts, e-mail lands into an area where they are bound to see it, unless it is a spam. They will not miss it for sure, however, if the subject line is weak, your mail may end in the trash bin. So, the best B2B email marketing services will always focus on an engaging and wonderful subject lines that are able to cut the clutter and make readers notice your e-mail immediately.
The power of stats: Enough with preaching and tips, you may want to say. Well, let us give you stats then. E-mail marketing is a trusted business tool by professionals and leads the way for B2B marketing. And by the looks of it, it’s going to stay that way for other 1,000 years or so for sure. For example, add up the user accounts of Facebook and Twitter, multiply it with three and there you have the number of accounts that are being run via e-mail. Also, the number of posts and tweets that happen every day, amount to just 0.2% of the daily mails that are being sent. That means that not just laymen, but, professionals and experts out there believe in the power of the medium as well.
So, if you were dreaming of launching a full-fledged social media campaign, hoping it will give a boost to your B2B marketing efforts, think again and make decisions wisely. Of course, we do not want to say that you should neglect social media altogether, but, when there is a ruler to attend to why bow down to the pawns.